CONSUMER HEALTH DATA PRIVACY POLICY

CONSUMER HEALTH DATA PRIVACY POLICY

Mi Botiquín Latino by MENPER

Effective Date: April 29, 2026
Last Updated: April 29, 2026

This Consumer Health Data Privacy Policy describes how Alper Holdings, LLC, a Delaware limited liability company, operating Mi Botiquín Latino by MENPER through www.botiquinlatino.com and related online services, collects, uses, discloses, protects, and manages Consumer Health Data.

For purposes of this policy, “Company,” “we,” “us,” or “our” means Alper Holdings, LLC and Mi Botiquín Latino by MENPER. “You,” “your,” “consumer,” “customer,” or “visitor” means any individual who accesses our website, browses products, creates an account, places an order, subscribes to products, completes a quiz or form, communicates with us, or otherwise interacts with our services.

Alper Holdings, LLC is listed in the company filing documents with principal office at 11421 NW 107 Street #24, Miami, Florida 33178.

This Consumer Health Data Privacy Policy supplements our general Privacy Policy. If there is a conflict between this Consumer Health Data Privacy Policy and our general Privacy Policy regarding Consumer Health Data, this Consumer Health Data Privacy Policy controls.

 

 

1. Important Notice

Mi Botiquín Latino by MENPER is an eCommerce website offering consumer health, wellness, OTC, supplement, personal care, family wellness, and related products.

We are not a healthcare provider.
We do not provide medical advice.
We are not a pharmacy dispensing prescription medications through this website.
We are not a health plan.
We are not a HIPAA-covered entity through this website.

Information you provide or generate through your interaction with our website may, however, relate to your health, wellness interests, symptoms, product needs, family care preferences, or consumer health decisions.

For that reason, we provide this additional notice.

 

 

2. Scope of This Policy

This policy applies to Consumer Health Data collected through:

  • Our website, including www.botiquinlatino.com 

  • Shopify storefront and checkout flows 

  • Product browsing and search activity 

  • Customer accounts 

  • Product purchases 

  • Subscription services 

  • Quizzes, forms, surveys, product selectors, or recommendation tools 

  • Customer support communications 

  • Product reviews and testimonials 

  • Email and SMS interactions 

  • Advertising, analytics, and tracking technologies 

  • Social media interactions related to our products or services 

  • Any other online services controlled by us that link to this policy 

This policy does not apply to:

  • Protected health information governed by HIPAA 

  • Information collected by third-party websites or platforms we do not control 

  • Information handled by healthcare providers, pharmacies, clinics, insurers, or other third parties under their own policies 

  • Employment-related information 

  • Business contact information used in a business-to-business context, unless applicable law requires otherwise 

 

 

3. What Is Consumer Health Data?

For purposes of this policy, Consumer Health Data means personal information that is linked or reasonably linkable to an individual and that identifies or may reasonably be used to infer that individual’s past, present, or future physical or mental health status, health condition, treatment, diagnosis, symptom, bodily function, health-related measurement, medication use, product need, health-related purchase, or consumer health-related interest.

Consumer Health Data may include information you provide directly, information generated from your use of our website, or information inferred from your browsing, searching, purchasing, subscription, or communication activity.

Consumer Health Data may include, for example:

  • Products viewed or purchased for cold, cough, flu, pain, fever, digestion, sleep, skin, first aid, vitamins, energy, appetite, immune support, fungal care, lice care, or family wellness 

  • Search terms or filters related to symptoms or health needs 

  • Product recommendations based on wellness interests 

  • Subscription products suggesting recurring wellness needs 

  • Customer support questions about product use, dosage, ingredients, symptoms, reactions, or product suitability 

  • Product reviews mentioning personal health experiences 

  • Quiz or survey responses related to product needs 

  • Cart contents involving health-related products 

  • Inferences about product categories of interest 

  • Approximate location data if used in connection with health-related product interest 

  • Any other personal information that applicable law defines as consumer health data 

Because consumer health data laws can be broad, we treat certain product browsing, product purchasing, and wellness interest information carefully even where it may not be considered medical information.

 

 

4. Consumer Health Data We May Collect

We may collect the following categories of Consumer Health Data.

A. Health-Related Product Interest Data

This may include:

  • Product categories browsed 

  • Product pages viewed 

  • Product search terms 

  • Product filters used 

  • Products added to cart 

  • Products purchased 

  • Products subscribed to 

  • Product bundles selected 

  • Repeat purchases of health-related products 

  • Product recommendation interactions 

Examples may include interest in products related to:

  • Cold, cough, and respiratory wellness 

  • Pain and fever relief 

  • Digestive wellness 

  • Vitamins and energy 

  • Sleep and relaxation 

  • First aid 

  • Skin and topical care 

  • Antifungal care 

  • Lice care 

  • Family wellness 

  • Children’s wellness products 

  • Supplements 

  • Traditional wellness products 

 

 

B. Purchase and Subscription Data Related to Health Products

This may include:

  • OTC products purchased 

  • Supplements purchased 

  • Personal care products purchased 

  • Family wellness products purchased 

  • Subscription frequency 

  • Auto-replenishment choices 

  • Subscription pause, skip, cancellation, or modification activity 

  • Purchase history 

  • Bundle history 

  • Product quantities 

  • Reorder patterns 

This information may allow us to infer wellness interests or recurring product needs.

 

 

C. Information You Voluntarily Provide

You may voluntarily provide Consumer Health Data when you:

  • Ask product questions 

  • Contact customer support 

  • Submit a product review 

  • Complete a quiz or survey 

  • Request a recommendation 

  • Comment on symptoms or needs 

  • Share allergy, sensitivity, dosage, or ingredient questions 

  • Submit photos or descriptions of product concerns 

  • Communicate with us by email, SMS, chat, or social media 

Examples include statements such as:

  • “I need something for cough.” 

  • “Can this be used for my child?” 

  • “I am allergic to an ingredient.” 

  • “I have digestive discomfort.” 

  • “I take another medication.” 

  • “This product caused a reaction.” 

  • “I need a monthly supply.” 

Please do not submit sensitive medical information unless necessary for customer service or product safety purposes.

 

 

D. Inferred Consumer Health Data

We may infer Consumer Health Data based on:

  • Browsing behavior 

  • Search behavior 

  • Cart activity 

  • Product purchases 

  • Subscription choices 

  • Product category interests 

  • Campaign engagement 

  • Customer support inquiries 

  • Product reviews 

  • Quiz responses 

For example, viewing several digestive health products may allow an inference of interest in digestive wellness products.

 

 

E. Technical Data Connected to Health-Related Activity

We may collect technical information connected to your interaction with health-related products or content, including:

  • IP address 

  • Device type 

  • Browser type 

  • Session activity 

  • Pages viewed 

  • Clickstream activity 

  • Referral source 

  • Advertising campaign source 

  • Pixel events 

  • Cart events 

  • Checkout events 

  • Approximate location derived from IP address 

When connected to health-related product browsing or purchases, this information may be considered Consumer Health Data under certain laws.

 

 

F. Customer Support and Product Safety Data

We may collect information related to:

  • Product complaints 

  • Adverse event reports 

  • Allergy reports 

  • Product quality concerns 

  • Shipping or storage complaints 

  • Incorrect product use 

  • Ingredient questions 

  • Label questions 

  • Refund or replacement requests involving health products 

 

 

5. Sources of Consumer Health Data

We may collect Consumer Health Data from:

  • You directly 

  • Your browsing activity on our website 

  • Your purchase activity 

  • Your customer account 

  • Your subscription settings 

  • Your communications with us 

  • Shopify and eCommerce systems 

  • Subscription platforms 

  • Customer service tools 

  • Email and SMS platforms 

  • Review platforms 

  • Analytics tools 

  • Advertising pixels and networks 

  • Fraud prevention vendors 

  • Fulfillment and shipping partners 

  • Social media platforms when you interact with us 

 

 

6. Why We Collect Consumer Health Data

We may collect and use Consumer Health Data for the following purposes.

A. To Provide Products and Services

We use Consumer Health Data to:

  • Process orders 

  • Fulfill purchases 

  • Manage subscriptions 

  • Recommend products 

  • Provide customer support 

  • Respond to product questions 

  • Process returns and refunds 

  • Provide product availability updates 

  • Manage reorder reminders 

  • Support auto-replenishment 

 

 

B. To Personalize the Shopping Experience

We may use Consumer Health Data to:

  • Show relevant products 

  • Recommend bundles 

  • Suggest related products 

  • Improve category navigation 

  • Remember preferences 

  • Provide more useful content 

  • Reduce irrelevant product suggestions 

 

 

C. To Manage Subscriptions

We may use Consumer Health Data to:

  • Process recurring orders 

  • Send renewal notices 

  • Send delivery reminders 

  • Allow pause, skip, modify, or cancel functionality 

  • Recommend appropriate refill timing 

  • Manage subscription discounts 

  • Improve replenishment programs 

 

 

D. To Provide Customer Support

We may use Consumer Health Data to:

  • Answer questions about products 

  • Investigate complaints 

  • Resolve order issues 

  • Manage refunds or replacements 

  • Escalate product safety concerns 

  • Document support interactions 

  • Improve customer service 

 

 

E. To Improve Products and Website Experience

We may use Consumer Health Data to:

  • Understand product demand 

  • Improve website navigation 

  • Develop bundles 

  • Improve product education 

  • Optimize category structure 

  • Improve subscription options 

  • Identify customer needs 

  • Analyze product performance 

 

 

F. To Communicate With You

We may use Consumer Health Data to send:

  • Order confirmations 

  • Shipping updates 

  • Subscription notices 

  • Product education 

  • Back-in-stock notices 

  • Reorder reminders 

  • Promotional offers 

  • Cart reminders 

  • Customer service responses 

  • Safety or product notices 

Marketing communications are subject to consent and opt-out rights where required by law.

 

 

G. To Protect Safety, Security, and Legal Rights

We may use Consumer Health Data to:

  • Detect fraud 

  • Prevent unauthorized transactions 

  • Investigate chargebacks 

  • Protect website security 

  • Enforce our Terms 

  • Comply with legal obligations 

  • Respond to product complaints 

  • Maintain business records 

  • Defend legal claims 

  • Cooperate with regulators where required 

 

 

7. Legal Basis and Consent

Where applicable law requires consent before collecting, using, disclosing, or processing Consumer Health Data, we will seek consent in accordance with applicable legal requirements.

Your consent may be requested when you:

  • Complete a health-related quiz 

  • Request product recommendations 

  • Join a subscription involving health-related products 

  • Submit health-related customer support information 

  • Opt into marketing involving personalized health-related recommendations 

  • Allow certain cookies or tracking technologies 

  • Submit product reviews involving personal health experiences 

Where permitted by law, we may process Consumer Health Data without additional consent to:

  • Fulfill your orders 

  • Manage subscriptions 

  • Provide customer service 

  • Complete transactions you request 

  • Detect fraud 

  • Maintain security 

  • Comply with law 

  • Protect legal rights 

  • Respond to product safety issues 

You may withdraw consent where legally permitted, but doing so may limit our ability to provide certain services, recommendations, subscriptions, or personalized features.

 

 

8. How We Disclose Consumer Health Data

We may disclose Consumer Health Data to the following categories of recipients.

A. Service Providers and Processors

We may disclose Consumer Health Data to vendors that help us operate our business, including:

  • Shopify and eCommerce platform providers 

  • Subscription management platforms 

  • Payment processors 

  • Fulfillment centers 

  • Shipping carriers 

  • Customer service platforms 

  • Email service providers 

  • SMS providers 

  • Review platforms 

  • Analytics providers 

  • Fraud prevention vendors 

  • Hosting and IT service providers 

  • Data storage providers 

  • Professional advisors 

These parties may process information to provide services to us or as otherwise permitted by law.

 

 

B. Payment Processors

Payment processors may receive order-related information necessary to process transactions, detect fraud, and manage chargebacks.

We generally do not store full credit card numbers.

 

 

C. Shipping, Fulfillment, and Logistics Providers

We disclose shipping information and order details to fulfillment centers, warehouses, carriers, and logistics providers so they can deliver products.

 

 

D. Customer Service and Subscription Providers

We may disclose Consumer Health Data to customer service or subscription platforms so they can help us:

  • Respond to support requests 

  • Manage subscriptions 

  • Process cancellations 

  • Send renewal reminders 

  • Resolve product issues 

 

 

E. Analytics and Advertising Partners

We may disclose or make available certain Consumer Health Data or health-related browsing data through cookies, pixels, tags, or similar technologies for analytics, attribution, personalization, retargeting, and advertising.

Because consumer health data laws can treat some advertising disclosures as sensitive, we will seek consent or provide opt-out options where required by law.

We do not knowingly sell Consumer Health Data for monetary payment.

 

 

F. Legal, Safety, and Compliance Recipients

We may disclose Consumer Health Data if we believe disclosure is necessary to:

  • Comply with law 

  • Respond to legal process 

  • Cooperate with regulators 

  • Protect customer safety 

  • Investigate product complaints 

  • Prevent fraud 

  • Enforce our Terms 

  • Protect our rights 

  • Defend legal claims 

  • Address security incidents 

 

 

G. Business Transfers

We may disclose or transfer Consumer Health Data in connection with:

  • Merger 

  • Acquisition 

  • Sale of assets 

  • Reorganization 

  • Financing 

  • Bankruptcy 

  • Transfer of website operations 

  • Change of control 

Where required by law, we will provide notice or obtain consent before transferring Consumer Health Data.

 

 

9. Consumer Health Data We Do Not Intentionally Collect

We do not intentionally collect:

  • Medical records 

  • Prescription history 

  • Lab results 

  • Insurance information 

  • Genetic data 

  • Biometric health data 

  • Precise geolocation related to healthcare facility visits 

  • Reproductive or sexual health information 

  • Mental health treatment records 

  • Clinical diagnosis information 

Please do not submit this type of information through our website unless necessary for a product safety or customer support issue.

 

 

10. Consumer Health Data and HIPAA

The Health Insurance Portability and Accountability Act, known as HIPAA, generally applies to covered healthcare providers, health plans, healthcare clearinghouses, and their business associates.

Mi Botiquín Latino by MENPER, as an eCommerce seller of consumer products, is generally not acting as a HIPAA-covered entity through this website.

This means information you provide through our website is generally governed by this Consumer Health Data Privacy Policy and our Privacy Policy, not by HIPAA.

 

 

11. Cookies, Pixels, and Consumer Health Data

We may use cookies, pixels, tags, and similar technologies to understand how users interact with health-related products and content.

These technologies may collect:

  • Product views 

  • Category views 

  • Search activity 

  • Cart activity 

  • Purchase events 

  • Subscription events 

  • Page visits 

  • Campaign source 

  • Device identifiers 

  • IP address 

When these events relate to health-related products, they may be considered Consumer Health Data under certain laws.

Where required, we will provide consent or opt-out options for advertising, targeted advertising, or cross-context behavioral advertising involving Consumer Health Data.

You may manage cookies through browser settings or available website cookie controls, if implemented.

 

 

12. Targeted Advertising and Consumer Health Data

We may use advertising tools to show relevant ads to customers or visitors.

However, we do not intend to use Consumer Health Data in a way that violates applicable consumer health privacy laws.

Where required by law, we will obtain authorization or consent before selling or sharing Consumer Health Data for targeted advertising.

We may use aggregated, deidentified, or non-health-specific information for marketing measurement and business analytics.

 

 

13. Sale of Consumer Health Data

We do not knowingly sell Consumer Health Data for monetary payment.

If any data sharing, targeted advertising, pixel use, or analytics activity is considered a “sale” of Consumer Health Data under applicable law, we will provide required notices and obtain required authorization or consent before engaging in such activity.

You may contact us to opt out where applicable:

support@botiquinlatino.com

 

 

14. Consumer Health Data Rights

Depending on your state of residence and applicable law, you may have rights regarding Consumer Health Data, including the right to:

  • Confirm whether we collect, share, or sell Consumer Health Data 

  • Access your Consumer Health Data 

  • Receive a list of third parties or affiliates with whom we have shared Consumer Health Data 

  • Withdraw consent 

  • Request deletion of Consumer Health Data 

  • Opt out of certain sharing or targeted advertising 

  • Appeal a denied request, where applicable 

  • Request that we stop collecting or processing Consumer Health Data, where legally required 

Some laws may provide additional rights.

 

 

15. How to Exercise Consumer Health Data Rights

To exercise rights, email:

support@botiquinlatino.com

Subject line: Consumer Health Data Request

Please include:

  • Full name 

  • Email address associated with your account or order 

  • Phone number, if applicable 

  • Order number, if applicable 

  • State of residence 

  • Type of request 

  • Any information needed to verify your identity 

We may need to verify your identity before responding.

 

 

16. Verification of Requests

To protect your privacy and prevent unauthorized access, we may verify your identity using:

  • Email confirmation 

  • Account login 

  • Recent order information 

  • Shipping address 

  • Phone number 

  • Other reasonable verification methods 

We may deny or limit requests that cannot be verified, are fraudulent, are excessive, or are not required by applicable law.

 

 

17. Deletion Requests

If you request deletion of Consumer Health Data, we will delete applicable data as required by law.

However, we may retain information where permitted or required for:

  • Completing transactions 

  • Processing returns or refunds 

  • Managing chargebacks 

  • Detecting fraud 

  • Maintaining security 

  • Complying with tax, accounting, or legal obligations 

  • Responding to product safety issues 

  • Defending legal claims 

  • Enforcing agreements 

  • Maintaining business records 

  • Internal uses reasonably aligned with your expectations and permitted by law 

Where required by law, we will notify applicable affiliates, processors, contractors, or third parties of deletion requests. Washington’s My Health My Data Act, for example, includes deletion obligations that may extend to parties with whom consumer health data has been shared. 

 

 

18. Withdrawal of Consent

Where processing is based on consent, you may withdraw consent by contacting us at:

support@botiquinlatino.com

Withdrawal of consent may affect our ability to provide:

  • Personalized recommendations 

  • Product quizzes 

  • Subscription optimization 

  • Marketing messages 

  • Certain customer support responses 

  • Certain website features 

Withdrawal does not affect processing already completed before withdrawal where permitted by law.

 

 

19. Appeals

If applicable law grants an appeal right and we deny your Consumer Health Data request, you may appeal by emailing:

support@botiquinlatino.com

Subject line: Consumer Health Data Appeal

Include:

  • Your original request 

  • Our response 

  • Why you believe the decision should be reconsidered 

 

 

20. Authorized Agents

Where permitted by law, you may designate an authorized agent to submit a request on your behalf.

We may require:

  • Proof of authorization 

  • Verification of your identity 

  • Verification of the agent’s identity 

  • Additional documentation permitted by law 

We may deny agent requests that cannot be verified.

 

 

21. Data Retention

We retain Consumer Health Data only as long as reasonably necessary for the purposes described in this policy, including:

  • Order fulfillment 

  • Subscription management 

  • Customer support 

  • Product safety 

  • Fraud prevention 

  • Legal compliance 

  • Tax and accounting 

  • Dispute resolution 

  • Business operations 

  • Security 

  • Regulatory obligations 

Retention periods vary based on:

  • Type of data 

  • Purpose of collection 

  • Product category 

  • Legal obligations 

  • Transaction history 

  • Customer relationship 

  • Dispute or complaint history 

  • Safety or compliance concerns 

We may retain deidentified, aggregated, or anonymized information indefinitely.

 

 

22. Security of Consumer Health Data

We use reasonable administrative, technical, and physical safeguards designed to protect Consumer Health Data.

These safeguards may include:

  • Secure checkout systems 

  • Access controls 

  • Vendor security measures 

  • Encryption where appropriate 

  • Fraud prevention tools 

  • Account authentication 

  • Monitoring and logging 

  • Data minimization practices 

  • Internal access limitations 

No system is completely secure. We cannot guarantee absolute security of information transmitted or stored through the internet.

 

 

23. Access Controls

We limit access to Consumer Health Data to personnel, service providers, and partners who need access for legitimate business purposes, including:

  • Order fulfillment 

  • Customer service 

  • Subscription management 

  • Fraud prevention 

  • Legal compliance 

  • Product safety 

  • Business analytics 

  • Website operations 

 

 

24. Deidentified or Aggregated Data

We may deidentify, anonymize, or aggregate Consumer Health Data so it no longer identifies or is reasonably linkable to an individual.

We may use deidentified or aggregated data for:

  • Business analytics 

  • Product planning 

  • Demand forecasting 

  • Inventory planning 

  • Website improvement 

  • Marketing measurement 

  • Category strategy 

  • Research and reporting 

We will not attempt to reidentify deidentified data except as permitted by law.

 

 

25. Children’s Consumer Health Data

Our website is intended for adults.

We do not knowingly collect Consumer Health Data from children under 13.

If a parent or guardian believes a child has provided Consumer Health Data, they may contact us at:

support@botiquinlatino.com

If we learn that we collected Consumer Health Data from a child under 13 without required consent, we will take reasonable steps to delete it.

Products intended for family or children’s wellness must be purchased by adults.

 

 

26. Product Reviews and Health Information

If you submit a product review, testimonial, photo, video, or comment that includes health-related information, that information may be displayed publicly if approved for publication.

Do not include sensitive health information in public reviews.

We may moderate, remove, edit, or refuse reviews that include:

  • Sensitive medical details 

  • Unsupported medical claims 

  • Disease claims 

  • False or misleading statements 

  • Personal information about others 

  • Unsafe usage suggestions 

  • Offensive or inappropriate content 

 

 

27. Social Media and Consumer Health Data

If you interact with us through social media, platforms may collect information according to their own privacy policies.

If you comment, message, tag, or mention us with health-related information, we may receive and process that information.

Avoid posting sensitive health information publicly on social media.

 

 

28. Third-Party Platforms

Our website may rely on third-party platforms, including eCommerce, payment, subscription, advertising, analytics, fulfillment, and customer service providers.

These third parties may process information under their own terms and privacy policies.

We are not responsible for the privacy practices of third-party websites or platforms that we do not control.

 

 

29. Geofencing and Precise Location

We do not intend to use geofencing technology to identify, track, target, or send notifications to consumers based on visits to healthcare facilities.

We do not intentionally collect precise location information related to visits to healthcare facilities.

We may collect approximate location based on IP address for fraud prevention, analytics, shipping, website functionality, and regional compliance.

 

 

30. Business Transfers

If we are involved in a merger, acquisition, financing, sale of assets, reorganization, bankruptcy, transfer of website operations, or similar transaction, Consumer Health Data may be disclosed or transferred as part of that transaction.

Where required by law, we will provide notice or obtain consent before transferring Consumer Health Data.

 

 

31. International Users

Our website is intended primarily for customers in the United States.

If you access the website from outside the United States, your information may be processed in the United States or other jurisdictions.

You are responsible for complying with local laws.

 

 

32. Changes to This Consumer Health Data Privacy Policy

We may update this policy from time to time.

When we update it, we will revise the “Last Updated” date.

If changes are material, we may provide additional notice where required by law.

Your continued use of the website after changes are posted means you acknowledge the updated policy.

 

 

33. Contact Information

For Consumer Health Data privacy questions or requests:

Alper Holdings, LLC
Mi Botiquín Latino by MENPER
11421 NW 107 Street #24
Miami, Florida 33178
United States

Email: support@botiquinlatino.com

 

 

34. Short Website Notice Version

For Shopify footer or privacy hub:

Consumer Health Data Notice: Mi Botiquín Latino by MENPER may collect information related to your wellness product interests, purchases, subscriptions, browsing activity, and product questions. We use this information to fulfill orders, manage subscriptions, provide customer support, personalize your shopping experience, improve our services, and comply with law. We do not knowingly sell Consumer Health Data for monetary payment. You may request access, deletion, withdrawal of consent, or other applicable rights by contacting support@botiquinlatino.com.

 

 

35. Final Acknowledgment

By using our website, browsing health-related products, creating an account, placing an order, subscribing to products, submitting a product question, or otherwise interacting with Mi Botiquín Latino by MENPER, you acknowledge that you have read and understood this Consumer Health Data Privacy Policy.