Privacy policy
PRIVACY POLICY
Mi Botiquín Latino by MENPER
Effective Date: April 29, 2026
Last Updated: April 29, 2026
This Privacy Policy describes how Alper Holdings, LLC, a Delaware limited liability company authorized to transact business in Florida, operating Mi Botiquín Latino by MENPER through www.botiquinlatino.com and related online services, collects, uses, discloses, stores, and protects personal information.
For purposes of this Privacy Policy, “Company,” “we,” “us,” or “our” means Alper Holdings, LLC and Mi Botiquín Latino by MENPER. “You,” “your,” “user,” “customer,” or “visitor” means any individual who accesses our website, creates an account, places an order, subscribes to products, interacts with our content, communicates with us, or otherwise uses our services.
Alper Holdings, LLC is listed in the filing documents provided with principal office at 11421 NW 107 Street #24, Miami, Florida 33178.
By accessing or using our website, purchasing products, creating an account, subscribing to services, joining our email or SMS programs, or otherwise interacting with us, you acknowledge that you have read and understood this Privacy Policy.
1. Scope of This Privacy Policy
This Privacy Policy applies to personal information we collect through:
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Our website, including www.botiquinlatino.com
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Shopify storefronts and checkout flows
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Customer accounts
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Product purchases
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Subscription programs
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Email and SMS marketing programs
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Customer service communications
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Online forms, surveys, quizzes, reviews, and promotions
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Social media interactions
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Advertising, analytics, and tracking technologies
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Any other online service controlled by us that links to this Privacy Policy
This Privacy Policy does not apply to third-party websites, platforms, applications, or services that we do not own or control, even if they are linked from our website.
2. Important Notice About Health-Related Products
Mi Botiquín Latino by MENPER may sell or describe over-the-counter products, dietary supplements, personal care products, topical products, traditional wellness products, and other health-related consumer products.
We do not intentionally collect protected health information as defined under HIPAA, and we are not acting as a healthcare provider, health plan, healthcare clearinghouse, or HIPAA business associate through this website.
Information you provide when purchasing products, searching for products, browsing categories, responding to quizzes, contacting customer support, writing reviews, or subscribing to products may relate to your health interests, wellness preferences, symptoms, product needs, or family care needs. We treat this information carefully, but it is generally governed by this Privacy Policy rather than HIPAA.
Do not submit sensitive medical information unless necessary for customer service purposes. If you have a medical emergency, contact emergency services or a licensed healthcare professional.
3. Categories of Personal Information We Collect
We may collect the following categories of personal information:
A. Contact Information
This may include:
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Name
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Email address
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Phone number
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Billing address
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Shipping address
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Account login details
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Communication preferences
B. Order and Transaction Information
This may include:
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Products purchased
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Order history
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Subscription history
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Cart contents
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Checkout information
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Purchase frequency
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Payment confirmation details
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Refunds, returns, exchanges, and chargeback information
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Shipping and delivery information
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Promotional code usage
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Customer lifetime value and purchase behavior
We generally do not store full credit card numbers. Payment information is processed by third-party payment processors and Shopify-related payment systems.
C. Account Information
If you create an account, we may collect:
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Username or account identifier
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Password or authentication information, where applicable
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Saved addresses
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Subscription settings
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Product preferences
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Order history
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Customer support history
D. Subscription Information
If you enroll in recurring orders, auto-replenishment, or subscription services, we may collect:
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Subscription products
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Delivery frequency
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Renewal dates
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Billing cycle
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Subscription status
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Pause, skip, cancellation, or modification history
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Payment method token or processor reference
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Subscription platform account data
E. Customer Service Information
When you contact us, we may collect:
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Name
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Email address
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Phone number
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Order number
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Product questions
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Complaints or claims
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Return/refund requests
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Product usage questions
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Shipping issues
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Photos or documents you provide
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Any other information included in your communications
F. Product Preference and Wellness Interest Information
We may collect information about your product interests, including:
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Product categories browsed
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Products searched
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Products added to cart
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Symptoms or needs inferred from browsing behavior
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Product recommendations selected
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Quizzes or questionnaires completed
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Reviews or ratings submitted
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Bundle preferences
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Subscription preferences
This may include wellness-related interests such as cold/cough products, digestive health, vitamins, personal care, first aid, sleep support, or family wellness products.
G. Device and Technical Information
We may automatically collect:
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IP address
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Browser type
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Device type
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Operating system
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Device identifiers
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Referring URL
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Pages viewed
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Time spent on website
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Clickstream data
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Session activity
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Approximate location derived from IP address
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Cookies and tracking identifiers
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Error logs and diagnostic data
H. Marketing and Advertising Information
We may collect:
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Email engagement
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SMS engagement
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Ad interactions
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Coupon usage
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Campaign source
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Affiliate source
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Referral source
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Pixel events
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Audience segment data
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Loyalty or rewards participation
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Social media engagement
I. User-Generated Content
If you submit content, we may collect:
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Reviews
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Ratings
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Testimonials
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Photos
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Videos
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Comments
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Social media tags or mentions
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Survey responses
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Feedback
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Questions and answers
J. Fraud Prevention and Security Information
We may collect:
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Risk scores
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Fraud indicators
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IP address
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Device fingerprints
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Payment verification data
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Chargeback data
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Suspicious activity logs
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Account access logs
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Security incident data
4. Sources of Personal Information
We may collect personal information from:
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You directly
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Shopify and website systems
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Payment processors
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Subscription platforms
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Shipping and fulfillment providers
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Email and SMS platforms
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Customer service platforms
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Review platforms
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Advertising networks
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Analytics providers
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Social media platforms
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Affiliate or referral partners
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Fraud prevention vendors
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Publicly available sources
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Business partners and service providers
5. How We Use Personal Information
We may use personal information for the following purposes:
A. To Operate the Website
We use information to:
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Provide website functionality
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Enable browsing and shopping
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Maintain accounts
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Process checkout
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Display relevant products
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Improve site navigation
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Troubleshoot website issues
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Maintain security
B. To Process Orders
We use information to:
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Confirm orders
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Process payments
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Ship products
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Provide delivery updates
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Handle returns and refunds
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Prevent fraud
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Communicate about orders
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Resolve order issues
C. To Manage Subscriptions
We use information to:
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Create and manage subscriptions
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Process recurring payments
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Send renewal notices
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Send shipping reminders
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Allow customers to pause, skip, modify, or cancel
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Manage subscription discounts
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Provide subscription customer support
D. To Provide Customer Support
We use information to:
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Respond to inquiries
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Resolve complaints
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Process refunds or replacements
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Investigate shipping issues
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Respond to product questions
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Maintain customer service records
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Improve support quality
E. To Personalize the Customer Experience
We use information to:
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Recommend products
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Display relevant categories
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Build bundles
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Remember preferences
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Improve product discovery
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Customize promotions
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Provide relevant content
F. To Send Marketing Communications
With consent where required, we may use information to send:
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Promotional emails
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SMS messages
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Product announcements
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Discount codes
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Subscription offers
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Cart reminders
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Back-in-stock alerts
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Educational content
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Seasonal campaigns
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Loyalty or referral communications
You may opt out of marketing communications at any time.
G. To Improve Products and Services
We use information to:
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Analyze sales trends
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Improve website design
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Improve product assortments
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Develop bundles
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Identify customer needs
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Improve subscription offerings
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Measure campaign performance
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Conduct internal reporting
H. To Prevent Fraud and Protect Security
We use information to:
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Detect fraud
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Prevent unauthorized transactions
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Investigate chargebacks
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Protect accounts
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Enforce purchase limits
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Prevent misuse of promotions
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Protect the website
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Comply with legal obligations
I. To Comply With Law
We may use information to:
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Comply with tax obligations
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Maintain business records
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Respond to lawful requests
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Enforce legal rights
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Cooperate with regulators
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Handle product safety issues
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Address disputes or claims
6. Cookies, Pixels, and Tracking Technologies
We may use cookies, pixels, tags, SDKs, local storage, server-side tracking, and similar technologies to collect information about your browsing activity and interactions with our website.
These technologies may be used for:
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Website functionality
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Shopping cart operation
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Login and authentication
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Checkout optimization
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Analytics
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Advertising
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Retargeting
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Affiliate tracking
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Fraud prevention
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Personalization
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Email and SMS performance tracking
Examples of technologies may include:
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Shopify cookies
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Google Analytics
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Meta/Facebook Pixel
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TikTok Pixel
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Google Ads tags
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Klaviyo tracking
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Recharge/Skio/Loop subscription tracking
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Affiliate tracking pixels
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Heatmap or session analytics tools
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Fraud prevention tools
Actual tools may change over time.
7. Analytics and Advertising
We may work with analytics and advertising partners to understand how users interact with our website and to deliver relevant ads across the internet.
These partners may collect information such as:
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Pages viewed
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Products viewed
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Cart activity
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Purchase events
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Device information
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IP address
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Browser information
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Referring source
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Ad clicks
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Conversion events
This information may be used to:
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Measure marketing performance
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Attribute sales
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Build audiences
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Retarget visitors
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Personalize advertising
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Optimize campaigns
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Prevent fraud
Some of this activity may be considered “sharing” or “selling” personal information under certain U.S. state privacy laws, depending on the law’s definition.
8. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients:
A. Service Providers
We may share information with vendors who help us operate our business, including:
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Shopify and eCommerce platform providers
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Payment processors
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Subscription platforms
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Shipping carriers
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Fulfillment centers
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Customer service platforms
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Email marketing providers
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SMS providers
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Analytics providers
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Advertising platforms
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Fraud prevention vendors
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IT and hosting providers
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Review platforms
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Loyalty and referral platforms
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Data storage providers
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Professional advisors
These vendors may process information on our behalf or as permitted by their own terms and applicable law.
B. Payment Processors
Payment information is processed by third-party payment providers. We may receive limited payment information such as transaction status, payment method type, billing details, fraud indicators, and processor reference numbers.
We generally do not store full payment card numbers.
C. Shipping and Fulfillment Providers
We disclose shipping information to fulfillment centers, warehouses, carriers, logistics providers, and delivery partners to complete orders.
D. Marketing and Advertising Partners
We may disclose information to advertising platforms, analytics providers, affiliate networks, and marketing partners to measure advertising effectiveness and provide relevant ads.
E. Business Partners
We may share information with business partners where necessary to provide products, operate promotions, manage co-branded campaigns, or fulfill customer requests.
F. Legal, Compliance, and Safety Recipients
We may disclose information when we believe it is necessary to:
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Comply with law
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Respond to subpoenas or legal requests
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Protect our rights
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Enforce our Terms
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Prevent fraud
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Protect customer safety
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Investigate security incidents
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Respond to product safety concerns
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Cooperate with law enforcement or regulators
G. Business Transfers
We may disclose or transfer personal information in connection with:
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Merger
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Acquisition
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Sale of assets
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Financing
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Reorganization
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Bankruptcy
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Change of control
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Transfer of website operations
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Assignment of business contracts
9. We Do Not Intentionally Sell Personal Information for Money
We do not intentionally sell your personal information for monetary payment.
However, under certain state privacy laws, some uses of advertising cookies, pixels, retargeting tools, or analytics technologies may be considered a “sale,” “sharing,” or “targeted advertising.”
Where required by law, you may have the right to opt out of such activity.
10. Your Privacy Choices
Depending on your location and applicable law, you may have rights to:
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Access personal information we hold about you
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Correct inaccurate information
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Delete personal information
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Opt out of certain targeted advertising
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Opt out of certain sales or sharing of personal information
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Limit use of sensitive personal information, where applicable
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Receive a portable copy of your data
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Withdraw consent
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Appeal certain privacy decisions
To exercise rights, contact us at:
support@botiquinlatino.com
We may need to verify your identity before fulfilling a request.
11. Email Marketing Choices
You may unsubscribe from promotional emails by clicking the unsubscribe link included in our emails or contacting us.
Even if you unsubscribe from promotional emails, we may still send transactional or service-related emails, including:
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Order confirmations
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Shipping updates
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Subscription notices
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Account communications
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Policy updates
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Safety notices
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Customer service responses
12. SMS Marketing Choices
If you opt in to SMS messages, you may receive promotional, transactional, subscription, cart reminder, and customer service messages.
You may opt out by replying STOP or following the instructions included in the message.
Message and data rates may apply. Message frequency may vary.
Opting out of promotional SMS does not necessarily prevent transactional messages where permitted by law.
13. Cookies and Browser Controls
You may be able to control cookies through your browser settings.
If you disable cookies, some website features may not function properly, including:
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Shopping cart
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Checkout
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Login
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Subscription portal
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Saved preferences
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Personalized recommendations
Some browsers offer “Do Not Track” signals. Because there is no uniform industry standard for responding to these signals, we may not respond to them unless required by applicable law.
14. Global Privacy Control
Where required by law, we will attempt to recognize legally required opt-out preference signals, such as Global Privacy Control, in accordance with applicable requirements.
15. California Privacy Rights
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, may provide you with certain rights regarding your personal information.
Categories of Personal Information Collected
In the past 12 months, we may have collected the following categories:
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Identifiers
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Customer records information
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Commercial information
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Internet or electronic network activity
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Geolocation information based on IP address
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Inferences
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Sensitive personal information, only to the extent you voluntarily provide or where inferred by applicable law
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Audio, visual, or similar information if you submit media or communicate through recorded channels
Purposes of Collection
We collect personal information for:
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Order processing
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Account management
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Subscription management
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Customer service
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Marketing
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Analytics
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Fraud prevention
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Legal compliance
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Website personalization
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Business operations
Categories of Information Disclosed
We may disclose the above categories to:
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Service providers
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Contractors
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Payment processors
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Shipping providers
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Marketing and advertising partners
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Analytics providers
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Fraud prevention vendors
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Professional advisors
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Government or legal recipients
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Business transfer recipients
Sale or Sharing
We do not knowingly sell personal information for money.
We may share personal information for cross-context behavioral advertising through cookies, pixels, or advertising technologies. California residents may have the right to opt out.
Sensitive Personal Information
We do not use sensitive personal information for purposes requiring a right to limit under California law unless required to provide services, prevent fraud, comply with law, or as otherwise permitted.
California Rights
California residents may request to:
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Know what personal information we collect
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Access personal information
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Delete personal information
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Correct inaccurate personal information
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Opt out of sale or sharing
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Limit use of sensitive personal information, where applicable
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Not be discriminated against for exercising rights
To exercise rights, contact:
support@botiquinlatino.com
16. Other U.S. State Privacy Rights
Residents of certain states, including Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Delaware, Iowa, Tennessee, Indiana, New Jersey, and others, may have rights under applicable privacy laws.
Depending on your state, these rights may include:
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Right to access
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Right to correct
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Right to delete
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Right to data portability
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Right to opt out of targeted advertising
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Right to opt out of sale of personal data
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Right to opt out of profiling in furtherance of significant decisions
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Right to appeal a denied request
To exercise your rights, contact us at:
support@botiquinlatino.com
17. Nevada Privacy Rights
Nevada residents may have the right to opt out of certain sales of covered information under Nevada law.
We do not currently sell covered information as defined under Nevada law. Nevada residents may contact us at:
support@botiquinlatino.com
18. Children’s Privacy
Our website is intended for adults and is not directed to children under 13 years old.
We do not knowingly collect personal information from children under 13.
If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.
Parents or guardians may contact us at:
support@botiquinlatino.com
19. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:
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Processing orders
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Managing subscriptions
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Maintaining customer accounts
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Providing customer support
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Complying with legal obligations
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Resolving disputes
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Preventing fraud
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Enforcing agreements
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Maintaining business records
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Supporting tax, accounting, and audit requirements
Retention periods vary depending on the type of information, purpose of collection, legal requirements, and business needs.
We may retain deidentified, aggregated, or anonymized information indefinitely.
20. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information.
These may include:
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Secure payment processing
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Access controls
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Vendor security measures
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Encryption where appropriate
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Monitoring and logging
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Fraud prevention tools
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Secure hosting environments
However, no website, platform, transmission, or storage system is completely secure. We cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of your account login credentials.
21. Deidentified and Aggregated Information
We may use deidentified, anonymized, or aggregated information for any lawful business purpose, including analytics, reporting, product development, advertising measurement, and business strategy.
We will not attempt to reidentify deidentified information except as permitted by law.
22. Automated Decision-Making and Profiling
We may use automated tools to support:
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Fraud prevention
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Product recommendations
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Marketing segmentation
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Advertising personalization
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Website personalization
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Risk scoring
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Inventory and demand planning
We do not use automated decision-making to make legally or similarly significant decisions about consumers unless disclosed or permitted by law.
23. Financial Incentives, Discounts, and Loyalty Programs
We may offer discounts, rewards, coupons, subscription savings, loyalty benefits, referral incentives, or promotional offers in exchange for personal information such as email address, phone number, account creation, purchase history, or marketing consent.
These programs are reasonably related to the value of the data provided, including the value of maintaining customer relationships, improving product offerings, and marketing relevant products.
You may withdraw from these programs at any time according to the program terms.
24. Product Reviews and Public Content
If you submit reviews, testimonials, comments, photos, videos, or other public content, that content may be displayed publicly on our website, social media, advertising, product pages, or marketing materials.
Do not submit content that you do not want made public.
We may edit, remove, or refuse user content at our discretion.
25. Social Media
If you interact with us on social media platforms, those platforms may collect information according to their own privacy policies.
We may collect information you choose to share publicly or directly with us, including comments, messages, tags, handles, photos, videos, and engagement data.
We are not responsible for the privacy practices of social media platforms.
26. Third-Party Websites
Our website may link to third-party websites or services.
We are not responsible for the privacy practices, content, security, or policies of third-party websites.
You should review their privacy policies before providing information.
27. International Data Transfers
Our website and business operations are primarily based in the United States.
If you access the website from outside the United States, your information may be processed in the United States or other jurisdictions where our service providers operate.
These jurisdictions may have privacy laws different from those in your country.
28. European Economic Area, United Kingdom, and Other International Users
Although our website is primarily intended for U.S. customers, if you are located in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction with similar privacy laws, you may have additional rights.
Where applicable, our legal bases for processing may include:
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Performance of a contract
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Consent
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Legitimate interests
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Legal obligations
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Protection of rights and safety
You may have rights to:
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Access
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Correction
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Deletion
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Restriction
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Objection
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Portability
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Withdraw consent
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Lodge a complaint with a supervisory authority
To make a request, contact:
support@botiquinlatino.com
29. Canada and Other Jurisdictions
If you access the website from Canada or another jurisdiction, you may have rights under applicable privacy laws, including rights to access, correction, withdrawal of consent, or complaint.
Contact us at:
support@botiquinlatino.com
30. Data Accuracy
You are responsible for providing accurate, complete, and current information.
You may update certain account information through your customer account.
We are not responsible for issues caused by inaccurate information, including failed delivery, incorrect orders, subscription errors, or missed communications.
31. Authorized Agents
Where permitted by law, you may designate an authorized agent to submit privacy requests on your behalf.
We may require:
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Written authorization
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Verification of your identity
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Verification of the agent’s authority
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Additional documentation where legally permitted
32. Verification of Privacy Requests
Before fulfilling privacy requests, we may verify your identity using information such as:
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Email address
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Phone number
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Order number
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Account login
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Shipping address
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Recent transaction information
We may deny requests that cannot be verified, are excessive, fraudulent, legally restricted, or otherwise not required by law.
33. Appeals
If applicable law grants an appeal right and we deny your privacy request, you may appeal by contacting:
support@botiquinlatino.com
Please include “Privacy Appeal” in the subject line.
34. Non-Discrimination
We will not discriminate against you for exercising privacy rights.
We will not deny goods or services, charge different prices, or provide a different level of service solely because you exercised privacy rights, except where permitted by law, such as where a loyalty or discount program is reasonably related to the value of the data provided.
35. Security Incidents
If we determine that a security incident has occurred involving personal information, we will respond in accordance with applicable law.
This may include investigation, mitigation, notification, and cooperation with relevant parties where required.
36. Business Records and Legal Preservation
We may retain information when necessary to:
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Complete transactions
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Detect fraud
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Resolve disputes
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Enforce agreements
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Comply with tax, accounting, and legal obligations
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Preserve evidence
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Respond to legal claims
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Maintain security
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Protect our rights
Privacy deletion requests may not require deletion of information we are legally permitted or required to retain.
37. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When we make changes, we will update the “Last Updated” date.
If changes are material, we may provide additional notice where required by law, such as website notice, email notice, or other communication.
Your continued use of the website after changes are posted means you acknowledge the updated Privacy Policy.
38. Contact Information
For questions about this Privacy Policy or to exercise privacy rights, contact:
Alper Holdings, LLC
Mi Botiquín Latino by MENPER
11421 NW 107 Street #24
Miami, Florida 33178
United States
Email: support@botiquinlatino.com
39. Privacy Request Email
To submit a privacy request, email:
support@botiquinlatino.com
Subject line: Privacy Request
Please include:
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Your full name
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Email address associated with your account or order
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Order number, if applicable
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State or country of residence
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Type of request
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Any information needed to verify your identity
40. Notice at Collection for U.S. Residents
At or before the time we collect personal information, we may collect the following categories:
|
Category |
Examples |
Purpose |
|---|---|---|
|
Identifiers |
Name, email, phone, address, IP address |
Orders, account, marketing, support |
|
Commercial Information |
Products purchased, cart, subscription, order history |
Fulfillment, personalization, analytics |
|
Internet Activity |
Browsing, product views, clicks, session data |
Analytics, advertising, site improvement |
|
Geolocation |
Approximate location from IP |
Fraud prevention, shipping, analytics |
|
Inferences |
Product interests, preferences, customer segments |
Personalization, marketing |
|
Customer Service Data |
Emails, complaints, support messages |
Support, dispute resolution |
|
Payment-Related Data |
Payment token, billing details, transaction status |
Order processing, fraud prevention |
|
User Content |
Reviews, photos, testimonials |
Marketing, product pages, social proof |
We retain these categories as described in the Data Retention section above.
41. Final Acknowledgment
By using our website, creating an account, placing an order, joining our marketing programs, or enrolling in subscriptions, you acknowledge that you have read and understood this Privacy Policy.